You’ve heard the hype about AI. You’ve seen what ChatGPT can do. But here’s the truth most agents don’t realize:
The quality of what you get from AI depends entirely on what you put in.
That’s where prompt writing comes in — and why it’s the #1 skill you need to master if you want to use AI like a pro.
ChatGPT isn’t magic.It’s a powerful assistant — but only when you give it clear, specific, and intentional instructions.
Bad prompts = generic or confusing answers.
Great prompts =customized, accurate, and helpful results.
❌ Prompt: "Write me an email for a client."
✅ Prompt: "Write a professional, friendly follow-up email to a 64-year-old client who requested a Medicare Supplement quote in Michigan. Mention that rates are increasing soon and offer to schedule a call this week."
1️⃣ Client Follow-Up
"Write a friendly follow-up email for a client who downloaded my 'Medicare Cost Guide' last week. Keep it short, clear, and helpful. Include a link to schedule a call."
2️⃣ Cold Outreach
"Write a30-second cold call script introducing myself as a licensed health insurance agent. My goal is to offer a no-obligation benefits review for self-employed business owners in Texas."
3️⃣ Quote ComparisonScript
"Create aside-by-side explanation of Plan G vs. Plan N for a 68-year-old Medicare client. Use conversational, easy-to-understand language."
Pick one task you do regularly — like writing a follow-up or summarizing a plan — and ask ChatGPT for help.
Then tweak the prompt and try again. You’ll learn what works, fast.
Once you master prompt writing, AI becomes 10x more powerful. It’s not just about saving time —it’s about creating smarter conversations with your clients and prospects.
